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American Red Cross of Southeastern Pennsylvania |
Annual Report

Shortly after the events of 9/11, the regional chapter of the American Red Cross commissioned an annual report from Group M. After frank discussions with the client, we created, through the use of original, compelling photography, a cohesive visual message emphasizing the Red Cross's theme of readiness. The annual report won several design awards and was featured in design publications. Subsequent projects included additional annual reports, an announcement system and a brochure system.

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